March 22, 2013
Sangoma Technologies Meets Global Customer Needs with New Products
By Ed Silverstein TMCnet Contributor
Sangoma Technologies (News - Alert) provides hardware and software components for IP communications whether they are needed for telecom or datacom applications. There are several new products being offered by the 29-year-old company that are getting a lot of attention. One of the most interesting offerings is a variety of new session border controllers – three are designed for enterprises and one for carriers. They are either hardware-based or software-based (Virtual Machine).
“We are addressing all the needs of our customers with our new products,” Jeff Dworkin, Sangoma’s marketing director, said in a recent interview with TMCnet’s Rachel Ramsey at ITEXPO.
In addition, the products come as expansion is taking place in the enterprise SBC market, according to Infonetics Research (News - Alert) analyst Diane Myers.
"The Sangoma approach, that provides a consistent web-based management GUI throughout the product line, enables enterprises already using a VM architecture to integrate SBC functions within the existing operating environment, and incorporates transcoding capabilities right in the box, should engender interest from the enterprise space both in North America and in the company's target international markets," Myers added in a recent statement.
Overall, Dworkin recently told TMCnet Sangoma also wants to “future proof” solutions that leverage single platforms for SBC, transcoding, TDM-to-IP conversion, and many other technology services.
"The entire Sangoma SBC series is developed for efficient deployment and scaling by the end user," Simon Horton, director of product management for Sangoma, commented in the statement. "The licensing model is based solely on SIP sessions, and is fully field-upgradeable without interruption of service. There are no per-feature, per-user, or codec license fees from Sangoma that can inflate the TCO in other SBC products in the market. We anticipate that this highly deterministic cost model will appeal to many businesses that are acutely aware of operational expenses – particularly in the current global economic situation."
Also, in the case of Lync Express appliances, which consolidate various technologies into one unit, a second version integrates session border controllers.
In the sector as a whole, Dworkin sees that WebRTC (real time communications) will be a game changer. The internal guts of telephones could disappear. Skype (News - Alert) will be replaced.
“It’s all just browser-based,” Dworkin added. “Whether it’s just WebRTC or some other future version … it will be clientless communications. It’s real. It works. And I believe in it.”
The interest and demand are obvious. Enterprises, small- and medium-sized businesses, and carriers in over 150 nations currently use technology from Sangoma.
Edited by Amanda Ciccatelli