Session Border Controller Featured Article

February 11, 2013


Session Border Controller Expert Sonus' Partnership with BroadSoft Ushers in SIP Trunking 2.0


By Rich Steeves
TMCnet Web Editor

Very often, the first iteration of a trend sets the stage for what is to come. According to Aashu Virmani, senior director of strategy and business development at Sonus Networks (News - Alert), experts in session border controllers, we are about to enter phase 2.0 of SIP trunking. And, in preparation for this new frontier of IP communications, Sonus has deepened its partnership with BroadSoft (News - Alert) with an eye toward positioning both companies for the future.


News of the partnership between Sonus and BroadSoft broke last week, and it has observers of the SIP trunking and session border controller space buzzing. According to Virmani, version 1.0 of SIP trunking deployments was all about cost savings, as large banks, airlines and retail chains looked to consolidate communications with SIP trunks. But now, he says, we are on the verge of iteration 2.0 of the SIP trunking revolution, as companies look to generate more average revenue per user. As cloud-based UC providers refine how they go to market, they know that small and medium businesses will be looking for a differentiated experience. SMBs want to do more than just replace standard features; they want to add worker productivity through the cloud.

Virmani sees this timely partnership between Sonus and BroadSoft as a step in the direction of SIP trunking 2.0. Taking the two companies’ product suites together, they can accelerate the deployment of 2.0. The new arrangement, wherein the companies will certify each others’ solutions, will create a new engine of thought leadership in addition to providing out of the gate tested and interoperable solutions for companies wishing to deploy cutting edge communications.

As part of this SIP 2.0, companies will expect the usual feature plus mobility and unified communications solutions. This partnership will help companies that are not quite ready to disconnect fully from legacy technology and will bridge the gap for companies who want to ease into IP communications.

According to Virmani, this partnership is the next logical step for Sonus. After broadening its offerings with the acquisition of NET, Sonus now has a new path to market with this BroadSoft partnership. In return, BroadSoft gains a partner with a trunking solution and a range of SBCs. It is, according to Virmani, a win for both companies. And, of course, we can sit back and watch as this new partnership takes us all into the frontier that is SIP trunking 2.0.




Edited by Carlos Olivera

Solution Corner

The Sonus SBC 1000
Sonus now brings session border controller (SBC) SIP communication capability to the enterprise branch and small and medium businesses. To further address deployment needs Sonus has also enabled branch survivability, Microsoft Lync primary / back-up server, and integrated analog ports all within the ... Learn More »

Featured Whitepapers

Session Border Controller - Cable Communications Company & Sonus Centralized Policy Server
Cable Communications Company & Sonus Centralized Policy Server
This Sonus customer is a cable multiple system operator responsible for operating a competitive cable TV, Internet and telephone service business in more than 20 independent markets throughout the United States. As a result of the Telecommunications Act of 1996, which unleashed unprecedented competition in local telephone service, the customer initiated a communications service architecture that addressed ...
Session Border Controller - A Seamless Migration from WiMAX to LTE Using the Sonus SIP Core Network
A Seamless Migration from WiMAX to LTE Using the Sonus SIP Core Network
Today, as the industry shifts its attention to LTE and Voice over LTE (VoLTE) networks, early WiMAX adopters are looking to migrate their network strategy away from the WiMAX model to the more broadly adopted LTE model.

Featured Datasheets

Session Border Controller - The Sonus VX1800 Voice Exchange
The Sonus VX1800 Voice Exchange
Traditional Enterprise communications are silos with multiple networks with their own dedicated platforms, protocols, and devices. Additionally, organizations may have diverse systems leading to large and complex networks.
Session Border Controller - The Sonus VX Series - Billing Integration System
The Sonus VX Series - Billing Integration System
The Sonus VX Series - Billing Integration System VXgate performs real-time transaction processing between VX Series gateways and backoffice billing systems. VX Series's high avaiability architecture extends to the VXgate application.

Featured Brochures

Session Border Controller - The Sonus VX Series - Billing Integration System
The Evolution of Session Border Control
Session Border Controllers have come a long way since they were first conceived in the early 2000s as a simple, security-focused element. As service providers and enterprises began deploying more advanced real-time applications over IP-including Unified Communications, video, instant messaging, and conferencing-the burden on SBCs grew in step.
Session Border Controller - The Sonus VX1800 Voice Exchange
Sonus SBC 1000 and SBC 2000 Remote Configuration Services
The Sonus SBC 1000 and SBC 2000 session border controllers are designed for enterprises and managed service providers that require a small- to mid-sized SBC. These SBCs deliver enterprise-grade features, easy integration with Microsoft Lync and support for both TDM and IP trunks, which allows the SBC 1000/2000 to function as a Survivable Branch Appliance.
Session Border Controller - The Sonus VX Series - Billing Integration System
The ABCs of PCI DSS + VoIP
As the boundaries between VoIP and IP-based data networks continue to blur, enterprises would be wise to apply the same levels of network security across all entrypoints. Session border controllers are designed to protect VoIP network borders from unauthorized entry, but not all SBCs are created equal in terms of security features and functionality.