September 27, 2012
CardinalCommerce Secures New Patent
By Raju Shanbhag TMCnet Contributor
CardinalCommerce has secured a new patent from the Australian patent office.
Patent #2006207908, named System and Method for Conversion Between Internet and Non-Internet Based Transactions, safeguards a number of services. This includes completing an authenticated transaction on an internet protocol (IP) network for an account holder who is doing a transaction through a non-IP based communications platform.
Cardinal's patent portfolio now includes 30 issued patents and more than 60 patent applications pending. Having the foresight to invest in their technology by protecting it through filings with patent offices worldwide, the company has produced, strengthened and grown its globally protective intellectual property portfolio for more than 10 years.
This has allowed the company’s vast, comprehensive and continually expanding portfolio to grow further.
“A number of industry players and suppliers, including networks, payment brands, telephone carriers, mobile phone service providers and processors would benefit from the technology taught in this patent,” said Chandra Balasubramanian, chief technology officer at CardinalCommerce. “There are plenty of opportunities for organizations that handle or process mobile or POS transactions to use this technology, as it is applicable for cloud-based and or centralized services, and especially for mobile wallets."
Since 1999, the company has been a major player in the remote payments industry, and is a branded global leader in facilitating authenticated payment transactions in the electronic commerce and remote commerce markets.
Transforming submissive consumers into active customers, the company recently introduced a self-service, online mobile marketing and commerce platform, CustomerConnect. Making it possible to select mobile alert databases and ensuring specific marketing campaigns, CustomerConnect allows deals to be generated via text message and is incorporated with Cardinal’s payment platform.
CustomerConnect assists in reaching more customers and augmenting the investments by motivating both Web-based and in-store traffic.
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Edited by Braden Becker